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Answering Service Los Angeles – LJ International Inc. Chairman and CEO Provides Insight On Positive Performance and Future Growth in Special Letter to Shareholders

Hong Kong, Los Angeles, CA Fourth June 2004 – LJ International, Inc. (Nasdaq: JADE), one of the fastest growing companies in the world of jewelry, announced today that it has sent a special letter to shareholders LJI existing investors on this update current state and society, especially, the outlook for the administration of the growth prospects of the company. Text of the letter follows: Dear Shareholders, are once again pleased to offer an update on the activities and prospects of LJ International, Inc.

(Nasdaq: JADE). This is my way not only, Answering Service Los Angeles, to inform about the company, and thanks. LJI attaches, Answering Service Los Angeles, great importance to investment. Not only that, but we do it for us to do the highest priority, that investment will pay higher prices. And on this point, I would start with a very positive attitude to our previous work. As you have invested with us for some time, and were close to our camp last year was honored for patient investors LJI.

As I write (early May 2004), the stock price is 173% (or 2.7 times) increased in the last 12 months (from late 2002 until the end of 2003 almost tripled, increasing 182%). Recent results include the impact of a sharp slowdown in China-based shares in April 2004, caused the Chinese government moves to cool economic growth. Even after the recession LJI was a very, Answering Service Los Angeles, useful investment. The results beat expectations,, Answering Service Los Angeles, why not? The answer is that LJI has more financial power – the results I refer to both internal and market expectations exceeded.

2003 was notable for consistent outperformance of our projections of income, even after they have been cited more than once. Last October, we walked our guide throughout the year revenue forecast of $ 50 million $ 53 million next month, we raised $ 54,400,000. In February this year, we again raised between $ 56,200,000 and $ 57,200,000. profits for the full year came well above this range, reaching $ 58200000 – 26% above the 2002 total – with net income of $ 1,800,000, or 19 cents per share fully.

Sales growth has continued in the first quarter of this year. More recently, we have $ 14500000 revenue for the quarter, up 30% over the first quarter of 2003 and the top of our previous forecast. Since the sales figures show that LJI can once again be the company's growth, design and its curriculum. 26% increase in sales in 2003 and 30% compared to a year in the first quarter of 2004, the company's position in this sector, the growth rate achieved in its, Answering Service Los Angeles, first years of NASDAQ listed companies a decade ago.

More than once a quarter or once a year, can demonstrate the reliability of expansion, but the restructuring LJI early 2000 is clearly the result we wanted produced. The company diversifies into products, channels other than those of previous years, the boom, Answering Service Los Angeles, is that LJI broadly diversified in both their production lines and distribution channels. We used to rely heavily on sales to Home Shopping Network in the U.S., we are now selling three largest, along with two thirds of the 40 largest jewelry retailers, department stores and shops, kiosks for online sales and a large number subsidiaries in Europe, Australia and Asia.

Our product range includes the average price of semi-precious stones complete range of Fine Jewelry, including gold, pearls, diamonds and precious stones in yellow gold, white gold, platinum and silver collection grows. We accept all major categories of major retailers, including earrings, necklaces, pendants, rings and bracelets look. In other words, we are much better to attract more customers in more places, and their needs, fashion and economic conditions to meet the changes. Earnings per share of $ 0.

19 in 2003, is also an important sign of our growth strategy successfully, as the swing $ 1.03 loss per share ($ 0.84) per share in 2002 ((0 , $ 17) Profit before depreciation provided for in the inventory). In the first quarter we recorded our seventh consecutive quarter in black, was in full earnings per share of $ 0.04 (as in the previous year) and 32% growth in operating income on an annual basis (EPS flat compared, especially, a greater number of shares outstanding and potential dilutive shares, as well as non-operating factors such as high cost of interest).

Answering Service Los Angeles – Is It Time To Revisit Your Marketing Strategy?

Owners of small and medium sized companies, it must review its marketing strategy lately? Your Marketing ROI? Some of you have tried last year just to get bymaintaining, Answering Service Los Angeles, site, send press releases from time to time, participate in various networking events. Yes, you have experienced, our business is growing slowly, but as you other than marketing strategy to survive? And the concept that you want the new marketing program, you can add and correct what you do first? Simplify what seems a daunting task for the following questions: 1 My, Answering Service Los Angeles, competitive environment has changed over the past year? Like many other companies, probably have not spent much time making an estimate of its competitors in recent years, but can be left outdated assumptions.

Before you can determine the proper marketing strategy, you need to take another look at your competitors. There is a new player on the block? Someone left? This is the time to create a new list of competitors, identify strengths and weaknesses of each book. How are they? You can identify what makes them unique? When you put together these answers general terms, that their strategy to address the various competitors. Write your competitive advantage Rant (why the prospect should choose one company over its competitors).

The dissemination of this knowledge to your team for their input and buy-off.At the end of this exercise, you must include the following: where is my real competition is marketing? What they are doing well? Who are they intended? How are installed? How do I feel for them … or with them? 2. It is my target market is always the same? In the difficult economic situation, leaving many companies, their market strategy to target completely. Looking at the pipeline dry up calls to give even the hardest of its strategic approach and started trying to sell everything and everywhere.

This would not only weaken the marketing programs that you implement, you lose concentration and forget that you actually cause long-term goal success.Before to determine what your, Answering Service, Answering Service Los Angeles, Los Angeles, marketing plan, revise the target market. An excellent complement to existing data, with limited market research. Online Check-in organizations and research firm offers free information, understanding of industry trends. Once you have identified the market long-standing and create a detailed profile for each of the following: Who will buy your products or services that relate to the purchase of the product or service, and those who use the product or service.

Your profile must be sufficiently, Answering Service Los Angeles, detailed that you can view the source list for your marketing programs.At the end of this exercise, you must include the following: Who supports my clients? Who influenced you? Which of my products / services can buy? Where are they going to get the information? 3. My company, and product / service positioning still relevant? You can put your company inadvertently diluted over time. When the leaders more difficult, of course, unfortunately (TRY), only to win in the business world.

This is the moment to confirm that you bring to the table, that is truly unique, and how the uniqueness of their services, you can customer.Correct chaos has created what you do, and why people should buy from you. In 25, 50 and 100-word statement, which describe these elements in a concise way. If you are determined to create for your business, clear and concise descriptions for each of your products and services. This position consistently throughout the year any misunderstandings about what you offer to buy, and why consumers should you.

At the end of this exercise, you should understand the following correctly: my statement is clearly positioning (I think it would necessarily always clear, to communicate better than sweet), which makes my company different from competitors? He does it indicate how the pain of my sacrifice can do to solve? Following a revaluation of its competitors, the target market reassessed, Answering Service Los Angeles, and reposition your language, then you need the basics of strategic marketing programs should be implemented to determine the marketing plan.

This information will help you to timely and appropriate marketing vehicles, and then priorities.Think stable, strategic, legal and COMMUNICATE.Laura Aldridge Aldridge is executive director of the company, minority owned by women

Answering Service Los Angeles – Is a Small Business Web Site a Wise Investment?

One of the biggest threats in e-commerce Campo dei Miracoli thought, the idea that everything must be done "Build It () of the site, and they will come." "I can think of nothing further from the truth," Ron Scott, Riverside, Calif.,, Answering Service Los Angeles, Web designer, she says. "Even if we develop an attractive, full site, which is no guarantee that our clients generate sufficient income, traffic, Answering Service Los Angeles, , Answering Service Los Angeles, and even less to justify the costs.

" There should be a market for the company's products and / or services first, then it must be adequately funded, "he continued to advocate a say.This companies, because their small business customers to answer questions directly on the development sound business plan is based, before opening their checkbooks .1. You have been sufficient to define your market and do they offer products and / or services that are of interest, communities, international, national, regional or local level? target group is larger, the better chance of success there.

Can one or more products or services that expand to reach? 2 What is the overall demand for your product or services? You know how the Internet has, Answering Service Los Angeles, made inquiries about your product and / or services? To answer this question, Scott recommends a visit to "pay for performance search" under "Products and Services" at Overture.com. enter a keyword or phrase is used to find information about products and or service listed in the proposed research box at the bottom of the page.

In addition to determining how many requests were made in the previous month, the keyword or phrase, you can create a dozen or more relative terms and the number of requests for they can be found as well. Add the number of requests and this will give you an idea of how big the interest in your products and / or service.If reach is local or regional, do not forget to mention city names in search. pay for performance programs sometimes do not allow advertisers to use local or regional general terms, but their services are not irrelevant to the overall audience.

3. How many of these problems are actually getting your target? "Let's say you're in Los Angeles and the target market of Southern California. If 85% of all queries in the United States and that 7.1% of respondents living in Southern California, the potential market in Southern California and 7.1% from 85% (6.1%) of all queries for specific keyword or combination of keywords. To calculate the percentage of queries in each market sector, visit U.S. Census Bureau Web site. There you will find the projections of the population can be used to estimate the number of queries that can be estimated in your market area.

4. What is your market share is likely to do this? actually requests from consumers in their market area, as I often visit your site, much less than buying? the hypothesis that the content is sufficient to justify inviting visitors to purchase both the product / service, or at least the request, what percentage is actually intended to become a client? 1% return is reason to believe, if you're in a competitive market, and, Answering Service Los Angeles, you have a product at competitive prices and / or services.

The more unique your product,, Answering Service Los Angeles, the greater the higher the rate, probably .. 5 How many sales you need to do to recover the costs of developing and promoting Again, if only 1% of visitors taking advantage of your proposal? For the points well, we assume that it will cost at least $ 100 to reserve a domain name and host security, in order to get $ 500 for 10 pages, and what your budget is not less than $ 100 a month in advance . How much income needs to cover these costs? In other words, how many sales you must make a profit? 6 Do you know who your competitors online? If you can not go to any search engine, enter a few keywords related to your industry and see who appears on the first page.

many of their visit. What is their message, what you see as strengths and weaknesses?. What did you like or dislike about their sites? How could you offer more attractive or seductive? 7 You can be competitive? I know that your competitors can offer, it would be reasonable to assume that with

Answering Service Los Angeles – Is a Small Business Web Site a Wise Investment?

21. May 2004 – one of the greatest threats in e-commerce Campo dei Miracoli thought, the idea that everyone should do one thing to build it (web page), and will come.I can think of nothing but the truth, "says Ron Scott, Riverside, California, web designer. Even if we develop an attractive, full site, which is no guarantee that our clients generate sufficient income, traffic and even less to justify the expense . There should be a market for the company's products and / or services must be properly promoted, continued to speak.

For this reason the company to its customers of small businesses to answer a number of issues that directly recommended, Answering Service Los Angeles, the development of sustainable business plan before opening their checkbooks. 1. They've got enough to define your market and do they offer products and / or services that are of interest, the international community, national, regional or local level? The more the public , the greater the likelihood of success there. Can one or more products or services that expand to reach? 2.

What's the world demand for your product or services? Can you imagine how many requests of the Internet has done for the your product or services? You should answer this question, visit Scott. Cost of the results page for research into products and services listed in Overture.com. Enter a keyword or phrase is used to find, Answering Service Los Angeles, product information and / or services offered in the search box at the bottom of the page. In addition to determining how many requests were made in the previous month, the keyword or phrase, you can find a dozen or more relative terms and the number of requests them.

Add the number of requests, and this will have an idea of what a great interest in your products and / or service.If your local or regional, be sure to include the names of the cities in search. To use a pay -for-performance programs may not allow advertisers to local or regional in general, because their services are not relevant to the global audience.3. How many of those requests actually come from your target market? Suppose you're in Los Angeles and the target market of Southern California.

If the 85% of all queries in the United States and that 7.1% of respondents living in Southern California, the potential market in Southern California is 7.1% by 85% (6.1%) of all requests with a given keyword or keyword combination. The share of bugs in every market in the calculation, visit the U.S. Census, Answering Service Los Angeles, Bureau Web site. There you will find the population projections can be used for the maximum number of questions you can find the estimates are based on the marketplace.

4. What is your market share will be? "Consumers are actually making inquiries from the market place, as many might visit your site, much less than buying one? Assuming that the content of the website to download enough to motivate visitors to buy both the product / service, or at least the request, what percentage is actually destined to become a client? 1% return is reason to believe, when you are in a competitive market, and you have a product at competitive prices and / or services. A unique, as the higher the figure, most likely .

. 5. How many sales should be done to recover the costs of developing and promoting Again, if only 1% use of visitors to your suggestions? for the points well, let's say that cost at least $ 100 to reserve a domain name and host security, in order, Answering Service Los Angeles, to get $ 500 for 10 pages, and what your budget is not less than $ 100 a month for the doctoral degree. How much income would need to take in order to cover those costs? In other words , how many sales you should begin to realize a profit? 6.

Do you know who your competitors online? If, Answering Service Los Angeles, you do not, go to a search engine, enter a few keywords related to your industry and see who appears on the front page. Visit some of them. What, Answering Service Los Angeles, is their message? What do you see the strengths and weaknesses?. As you know, like or not like their sites and what is your offer more attractive or? 7. Can you be competitive? Knowing that what your competitors offer, you can really expect to compete with them, especially when it comes to prices? Internet requests are usually

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